Business THEME 4

• Protectionism = rules government make to tackle unfair trade practices, such as tariffs
• Global Merges = done for more market share, cost reduction and sharing knowledge
• Joint ventures = 2 or more companies join together to carry out a business activity
• Global Marketing cultural factors = cultural differences, patterns, values, and attitudes
• Global Marketing Social factors = cultural, political, economic, environmental, and technological
• Multinational company (MNC) = when a company has operations in more than one country