Explain how we acquire behavior, emphasising the importance of nurture. They suggest that a baby is a 'tabula rasa' (a blank slate) waiting to be moulded and shaped by external forces in their environment
2. Naturally occurring stimulus-response links, an unconditioned stimulus (UCS) creates an unconditioned response (UCR)
3. Neutral stimuli (NS) when present initially produce no effect, but when paired repeatedly with a UCS an association is formed and the NS will become a conditioned stimulus (CS) which produces a conditioned response (CR)
Over time, the conditioned response only occurs when presented with the specific conditioned stimulus, as the learner has refined their learning and identified the difference between the stimuli
Used to encourage good behaviour, either by giving something pleasant (positive reinforcement) or taking away something unpleasant (negative reinforcement)