What was the impact on teenagers after WW2?
- Before WW2, teenagers had very little freedom.
- Young men usually left school at 14 to find a job or join the army and young women would get a traditional 'female' job then get married.
- More teenagers began to stay in school as their parents were wealthier and they had more leisure time.
- In 1957, the average teenager spent between $10-$15 per week compared to $1-$2 during the 1940s.
- Annual spending power increased from $10 billion in 1950 to $25 billion in 1959.
- Teenagers spent money on music, cars, fashion and alcohol and businesses often targeted teenagers because they had the most money to spend.
- Teenage boys would become 'thrill-seekers' who raced cars, drank heavily and started gangs.
- A 'generation gap' developed between teenagers of the 1950s and their parents as the way young people behaved was so different to before.
- Teenagers began to develop a reputation for being independent, secretive, rebellious and aggressive.
- Figures like James Dean and Marlon Brando in movies such as 'The Wild One' became emblems of teenage rebellion, and stars like Marilyn Monroe were seen as glamourous. Film stars and musicians were very influential to teenagers.