data models - simple representation of complex real world data structures
entity - anything about the stored data
attributes - characteristics of an entity
constraint - a restriction placed on the data
business rules - brief description of procedures, polices or principle in an organization, must be up to date, how company view the characteristics of data, must be rendered in writing
sources of business rules - company manager, policy maker,department manager, written document, direct interview with end users
evolution of data models - hierarchical model, network model, relational model, entity relational model
relational model - developed by Codd(IBM) in 1970, microcomputers run this, conceptual simple,
entity relationship model - introduced by Chen in 1976, use graphical representation to show entity and relationship in database structures