Social Influence

• Lucas (2006) - informational social influence

  asked students to give answers to maths problems that were easy or more difficult. there was greater conformity to incorrect answers when the problems were difficult rather than when they were easy. this was most true for students who rated their maths skills as poor.
• Linkenbach and Perkins (2003) - normative social influence

  found that adolescents exposed to the simple message that the majority of their peers did not smoke were subsequently less likely to take up smoking.