Propaganda

• The following are called taglines, what television commercial is mentioned?

  • "We Find Ways" - BDO
  • "The Milkiest Ever" - NESCAFE
  • "Batang May Laban" - Bonakid
  • "Better Stain Removal in 1 Wash" - Ariel
  • "It's Finger Lickin Good" - KFC
• Propaganda


  A dissemination of information – facts, arguments, rumors, half-truths or lies to influence public opinion
• What are the different Propaganda Techniques?

  • Name Calling
  • Glittering Generalities
  • Transfer
  • Testimonial
  • Plain Folks
  • Card Stacking
  • Bandwagon
• Name Calling


  Trash-talking another product or person. This is used to make us reject and condemn a person or idea without examining what the label really means.
• Glittering Generalities


  Words of praise for product or person; nice words like goodness or patriotism. Example: "Natural", "Organic", "Scientific", "Ecological", "Sustainable", "Creamier", "Juicy"
• Transfer


  An attempt is made to transfer the prestige of a positive symbol to a person or an idea.
• Testimonial


  A famous person or celebrity endorses the product to give testimony and influence the people without examining the facts more carefully.
• Plain Folks


  It uses ordinary people as endorsers to show that the product is being used by usual person.
• Card Stacking


  It means stacking the cards in favor of the product; where an organization use media to favorably show one side or an issue or an argument, while simultaneously downplaying the other side.
• Bandwagon


  It tries to get the target audience to jump on board, so as to not "miss out" on what everyone else is doing.
• Plain Folks


  Propagandists use this technique to persuade the audience that the spokesperson is from humble origins.
• Bandwagon


  Propagandists use this technique to persuade the audience to follow the crowd.
• Name Calling


  Propagandists use this technique to create fear and arouse prejudice by using negative words.
• Glittering Generalities


  Propagandists use this technique with often slogans or catchphrases.
• Plain Folks

  Propagandists use this technique to utilize customer's testimonials to promote product or services.
• Transfer


  Propagandists use this technique to attempt to transfer the prestige of a positive symbol to a person or an idea.
• Identify what propaganda technique the picture shows

  A) Plain Folks

  
• Identify what propaganda technique the picture shows

  A) Bandwagon

  
• Identify what propaganda technique the picture shows

  A) Testimonial

  
• Identify what propaganda technique the picture shows

  A) Bandwagon

  
• Identify what propaganda technique the picture shows

  A) Card Stacking

  
• Brand Y is better than Brand X. Change your brand now. (Name Calling)
• A lady promotes the vitamins she takes. She says that the moment she took the vitamins, all the pain she experienced disappeared instantly. (Plain Folks)
• Belle Mariano said that the moment she started using the whitening soap, her skin became soft and radiant. (Testimonial)
• Denim is the new trend now. Get yours now or you are out of style. (Bandwagon)
• An ordinary person endorses that dalandan is affordable, yet the quality is top-notch as oranges, which on the other hand are expensive. (Plain Folks)