run down office block

• Aim

  • Milgram moves the study to a run down office in the busy town of Bridgeport to observe if people would obey to administer potentially harmful shocks in a more normal, less prestigious setting
• Procedure

  • Milgram paid volunteer participants to take part in a study conducted by research associates of Bridgeport (1).
  • The location was in a run down office in the busy town of Bridgeport. 
  • A rigged draw was used to allocate the participant to the role of teacher and confederate to the role of learner (1).
  • The original apparatus from Milgram’s (1963) experiment was used such as the shock generator which went from 15v to 450v (1).
• Results 

  • Obedience reduced to 47.5% 
• Conclusions

  • Status and prestige of the setting or location affects level of obedience 
• Improvements to be made 

  • Use a more realistic task of obedience instead of administering shocks 
  • Use female participants