media

• X there are no control groups available for comparison to the children who are exposed to the media on a regular basis

  • makes it harder to establish the directions of the media’s effect
• may be that the media reflects prevailing social norms about males and females
• X counter stereotypes which challenge traditional notions of masculinity and femininity

  eg. disney’s brave
• suzanne pingree - found that gender stereotyping was reduced when children were shown tv adverts featuring women in non stereotypical roles

  • also found that pre adolescen boys’ stereotypes became stronger following exposure to the non traditional models