M.I.L Lesson 6

• Language - a system of arbitrary, vocal symbols that persist all people in a given culture, (Finnichioro, cited in Jiang, 2010)
• Media Languages- codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
• Denotive- literal meaning of the media
• Connotative- Various interpretation that the media suggest to the audience which are often associated with culture, values, beliefs, etc.
• Media Codes- Tools used to contrast or suggest meaning in the media forms and product that have a commonly established meaning ti the target audience.
• Technical Codes, Symbolic Codes and Written Codes- 3 types of Media Codes
• Technical Codes- Codes specific to a media form alone.
• High angle shots- usually used when producers want to imply a challenge
• Low-angle shots- often imply strength superiority over a particular object.
• Close-up shot- allow or give emphasis to certain characters, situations, or images presented in media.
• Extreme Close-up shots- usually zoom in on specific body parts such as eyes, skin, or a specific object to that particular scene camera.
• Sound- It build up emotion, tension, and feelings among the audience.
• Symbolic Codes- The meaning of products is not based on the product itself but on the interpretation of the audience, audience-based.
• Setting- Where the story is happening
• Color- Could be symbolic of something, in horror movies, they use red and darker colour cause it represents the feelings, tension and the horror scary part.
• Iconic Symbols- Into scenes, and the character development
• Mise en scene- is simply the set in which the story take place particular movie set where they are trying to film the scene, character, props, and other aspects of the set itself.
• Written Codes- Formal written language used in creating a media product.
• Media Conventions- Possible methods in which codes are organised in the product; based on a standard or norm that acts as a rule governing behavior.
• Form Conventions, Story Conventions and Genre Conventions- 3 Types of Media Conventions.
• Form Conventions- Ways in which the types of media codes are expected to be arranged.
• Story Conventions- Refer to the basic structures of narratives.
• Genre Conventions- The common use of the element of narratives such as the characters, settings or themes in a certain type of media.
• Media Messages- Pieces of information sent from a sources to a receiver; ideas that may arise form media content.
• Media Producers- People engaged in the process of creating and putting together media content to make a finished media product.
• Media Stakeholders- People or organiser that share the same interest or intentions.