A form of social influence where members of the majority group change their beliefs or behaviours as a result of their exposure to a persuasive minority
Minority influence doesn't need to lead to social change
Behavioural style
Consistency
Commitment
Flexibility
Consistency
Stability in an expressed position over time and agreement among different members of the minority
Commitment
The degree to which members of a minority are dedicated to a particular cause. The greater the perceived commitment, the greater the influence
Flexibility
A willingness to be flexible and to compromise when expressing a position
Participants
Told the study was about colour perception
Groups
6 participants
4 naïve participants
2 confederates
Procedure
1. Shown a series of blue slides that varied in intensity
2. Asked to judge the colour of each slide
Trials
Consistent trial
Inconsistent trial
Consistent trial
Confederates repeatedly called the blue slides 'green' on every trial
Inconsistent trial
Confederates called the blue slide 'green' on 2/3 of the trials
Consistent minority
Influenced the naïve participants to say 'green' on over 8% of the trials
Inconsistent minority
Only influenced the participants on 1.25% of the trials
