The planning and monitoring of a business' financial resources to enable businesses to achieve its financial objective
The overarching aim of financial management is to effectively provide adequate financial resources to all the business functions in order to achieve all the business' goals
This provides the link to the interdependence with other key business functions
Creditor
Owed money/ accounts receivable - Liability
Debtor
Owe money/ accounts payable - Assets
The responsibility of financial management is to make decisions about the best way to achieve its goals and objectives
Successful financial management involves identifying and evaluating alternative courses of action and making recommendations
Profitability
The earning performance of the business and indicates its capacity to use is resources to maximise profits
Profits satisfy shareholders in the short term; however, long term sustainability is the most important consideration for any business
To ensure profit maximisation, financial management must monitor revenue, pricing policies, costs, expenses
Profitability at Qantas and the airline industry is relatively poor. In 2014, due to high fuel prices and weaknesses in the domestic airline industry, Qantas suffered a major loss of $646 million
However, in 2017 Qantas turned it around and reported a $1.4 billion profit
Growth
The ability of a business to increase its size in the long term
Growth depends on the ability of the business to develop and use its assets effectively to increase sales, profits, and market share
Growth is measured through the number of stores the business operates
In 2014, Qantas had to cut costs and orders for new planes, specifically in Asia
However, with recent bounce backs in profitability, Qantas has been expanding with new routes such as its direct flight from Perth to London
The main aim of efficiency is to monitor levels of inventory, cash and the collection of receivables so the businesses are able to pay their debts when they are due
Qantas efficiency has increased in recent years due to a decreasing total expense ratio that shows its strategies have been successful
This has been driven by the introduction of new and efficient aircrafts such as the Dreamliner, new IT systems, and faster maintenance turnaround times
Liquidity
The extent to which a business can meet its financial obligations in the short term
Businesses must have sufficient cash flow to meet their financial obligations or be able to convert current assets into cash
By controlling the flow of cash in and out of the business, financial managers will ensure they have adequate funds when needed
Qantas operates on a negative working capital position meaning they hold very little reserves and use the cash received to pay long term debts and reduce interest repayments
Qantas has a standby facility of $300 million to draw cash when needed to pay creditors
Solvency
The extent to which a business can meet its financial obligations in the long term
Gearing
The proportion of debt and the proportion of equity that is used to finance the activities of a business
Solvency indicates whether a business is able to repay the amounts they borrowed for investments in capital
Businesses measure solvency through gearing, which is the percentage of assets of the business that are funded by external resources
In 2014 Qantas' gearing rapidly increased due to its falling profitability
However, their recent turnaround in profitability enabled them to reduce their debt by $1 billion in 2015, $750 million in 2016 and a further $434 million in 2017
As a result, Qantas has reduced its gearing making the airline more financially stable, evident in their improved credit rating
Short term goals
Tactical goals (1-2 years) and operational goals (day to day) of a business
Short term goals are reviewed quite regularly to see if targets are being met and resources are being efficiently used
Long term goals
Strategic goals of the business (5+ years)
Long term goals tend to be quite broad goals in which each broad goal requires a series of short term goals to assist in meeting the long term goal
Long term goals and their progress are reviewed annually to determine if any changes are needed
Marketing, operations and human resources rely on finance to provide and allocate them within the adequate funds needed to carry out their activities and processes