Apple

• Apple


  Information about Apple
• Apple started business


  1976
• Apple


  • Took over a smaller Macintosh organisation and launched their own
  • Attracted a niche market of brand loyal customers
  • Second largest IT company by revenue
  • Third largest mobile phone manufacturer
  • 161,000 full time employees
  • 529 retail stores in 26 countries
  • Market is predominantly in richer developed countries
  • Average market profile is young wealthy and educated
• Foxconn city


  • Business park that has factories for many tech products e.g. Dell
  • China's Silicon Valley
  • Most workers live in the park in dormitories
  • 400,000 workers
  • Paid $150 to $200 a month which is above minimum wage