PR 3

• Research Proposal


  is a document written by a researcher that provides a detailedoutline of the entire research process that gives a reader a summary of the informationdiscussed in a research project
• Research Objectives


  are statements designed to understand the identified topic, whichwould result in understanding and gaining knowledge.
• General objective


  states what the research expects to attain in general terms. Thisusually includes a broad statement of the goal of the study.
• Specific objective 


  states specific goals that are narrowed down to become moreachievable. These are small statements of goals that logically connect to oneanother.
• The Theoretical Framework


  A structure that can embrace or support a presented theory in a research study.• It introduces and describes relevant concepts and theories which explains why theresearch problem under study exists.
• The Conceptual Framework


  This includes theories, variables, and concepts that revolve around your study.• These sometimes are referred to as the presentation of relationships between thedependent, independent, and intervening variables.
• Journal articles


  are at the topmost level because they are being peer-reviewed byexperts in the discipline, which means that the topic has been thoroughly researchedand reviewed before it was released for public consumption
• Textbooks


  are also important especially when it comes to searching theories and ideasthat have been established through time. However, textbooks are not always andeasily updated by the author nor the publisher, retaining the same concepts even ifthere have been a lot of researches that, for example, already challenges thedominant theory written in the book about a certain topic
• Conference proceedings


  on the third level are also helpful material since they wereoriginally research papers and could possibly have undergone peer-review
• Thesis and dissertations


  are important documents to be considered when doing yourresearch because they were done in the same vein as what you are going to do in thecourse of your own research process.
• Magazines and newspapers


  are helpful in terms of getting superficial informationabout a phenomenon being studied
• Forward Search 


  using a search engine, type your topic and start with the most recent article
• Backward Search


  get a literature review or research article on your topic, go to theReference page and search for the cited references
• LITERATURE REVIEW 


  critical assessment of previous studies related to the topic
• OBJECTIVE 


  what do you want to know?
• RATIONALE 


  reason and motivation why the research is being conducted
• SMART 


  S-specific

  M-measurable

  A-attainable

  R-realistic

  T-time-bound
• SPECIFIC


  simple,brief,and concise
• MEASURABLE


  should also be observable and visible
• ATTAINABLE 


  the objectives should be easily attained. It should also be area and population-specific
• REALISTIC 


  accomplishment should be at hand and result oriented
• TIME-BOUND 


  with the property of attainability, the objectives should be done in a specific targeted time
• RESEARCH PROBLEM 


  These is complex thoughts, stating an area of concern, condition to improve, a difficulty to eliminate, or a scholarly question being raised in the academe
• INPUT-PROCESS-OUTPUT (I-P-O)


  most researches on business and marketing follow the conceptual framework