WEAKNESSES

• WHAT ARE THE WEAKNESSES OF QUESTIONNAIRES?

  • untruthful responses
  • response bias
• WHY MAY A QUESTIONNAIRE PRODUCE UNTRUTHFUL RESPONSES?

  respondents may try to present themselves in a positive light, therefore influencing answers
• WHAT OCCURS CAUSING UNTRUTHFUL RESPONSES?

  form of demand characteristics known as social desirability bias
• WHAT IS RESPONSE BIAS?

  where respondents tend to reply to questionnaire in similar way
• WHAT MAY RESPONSE BIAS IN QUESTIONNAIRES BE DUE TO?

  respondents completing questionnaire too quickly, and failing to read question properly
• EXAMPLE OF TENDENCY CAUSING RESPONSE BIAS?

  acquiescence bias
• WHAT IS ACQUIESCENCE BIAS?

  tendency to agree regardless of the question content