STRUCTURED

• WHAT HAPPENS IN A STRUCTURED INTERVIEW?

  interviewer has a list of predetermined questions
• WHAT ARE THE STRENGTHS OF STRUCTURED INTERVIEWS?

  • requires less interviewing skill
  • easier to analyse
  • easily repeated
  • standardised questions
  • collects qualitative and quantitative data
• WHY ARE STRUCTURED INTERVIEWERS EASIER TO ANALYSE THAN UNSTRUCTURED?

  more predictable answers
• WEAKNESSES OF STRUCTURED INTERVIEWS?

  • reliability affected by interviewer behaving differently
  • questions may be interpreted in different ways by participants
  • answers may be restricted by questions asked
  • interviewer bias