UNSTRUCTURED

• WHAT HAPPENS IN AN UNSTRUCTURED INTERVIEW?

  more like a free-flowing conversation with no set questions, allowing the interviewer to use what the participants says as prompts for other questions
• STRENGTHS OF UNSTRUCTURED INTERVIEWS?

  • obtains detailed information
  • collects quantitative data and qualitative data
  • information can be accessed that may not be revealed using predetermined questions
• WEAKNESSES OF UNSTRUCTURED INTERVIEWS?

  • interviewer bias
  • reliability affected by interviewer behaving differently
  • reliability affected by interviewer asking different questions
  • difficult to analyse
  • questions interpreted in different ways by participants
• WHY ARE UNSTRUCTURED INTERVIEWERS HARDER TO ANALUSE?

  lots more data