1.3

• marketing mix


  if refers to the set of actions, or tactics that a comapny uses to promote its brand or product in the market
• 4 Ps

  price

  product

  place

  promotion
• key elements of the design mix

  cost

  function

  aesthetics
• aesthetics


  how the product appeals to the customer in terms of their senses
• cost 


  how cost effective the product will be
• function 


  the way a product works
• environmental issues product design have to consider


  use of raw materials

  energy useage

  waste

  impact business has on the community
• examples of ethical sourcing

  fair trade

  ethical supply chain

  organic products