QUANTITATIVE

• WHAT IS QUANTITATIVE DATA?

  data in numerical form
• STRENGTHS OF QUANTITATIVE DATA?

  • can produce graphs from data
  • more likely to be objective
  • easy to analyse using statistics
  • results from different studies can be compared
  • easier to draw conclusions from data
  • phenomena can be forced to fit set measure
• WEAKNESSES OF QUANTITATVE DATA?

  can oversimplify complex behaviours