1.3.1

• marketing mix


  refers to the set of actions, or tactics that a company uses to promote its brand or product in the market
• 4 Ps


  product

  price

  place

  promotion
• key elements of the deisgn mix

  cost

  function

  aesthetics
• aethetics


  how the product appeals to the customer in terms of their sense
• cost 


  how cost effective the product will be
• function 


  the way the product works
• environmental issues product design need to consider 


  use of raw materials

  energy useage

  waste

  impact business has on community
• example of ethical sourcing

  fairtrade

  ethical supply chain

  organic products