INFORMATIONAL

• WHAT IS CONFORMITY?

  social influence where individuals change their behaviour/ opinions due to real or imagined pressure from a person or group
• WHAT ARE THE EXPLANATIONS FOR CONFORMITY?

  informational social influence and normative social influence
• WHAT IS INFORMATIONAL SOCIAL INFLUENCE?

  when someone conforms because they do not know what to do
• WHY DO PEOPLE FOLLOW THE MAJORITY IN ISI?

  assume majority know right thing to do