APPLICATION

• EXAMPLES OF REAL WORLD APPLICATION OF CONFORMITY RESEARCH?

  environment, fitness
• HOW CAN CONFORMITY RESEARCH HELP US TO BE ENVIRONMENTALLY FRIENDLY?

  • NSI (compare habits to majority)
  • ISI (facts)
• WHO CARRIED OUT A STUDY ON THE EFFECT OF CONFORMITY ON KEEPING FIT?

  Priebe and Spink
• WHAT DID PRIEBE AND SPINK STUDY?

  if conformity can help us keep fit
• PROCEDURE OF PRIEBE AND SPINK'S STUDY?

  1. Got Pilates class to do plank exercise
  2. Held plank
  3. Took 3 minute break
  4. Repeat
  5. Half participants were told people similar to them held it for longer (other half were not told anything)
• FINDINGS OF PRIEBE AND SPINK'S RESEARCH?

  • intervention group held plank for 4% longer
  • control group held plank for 16% shorter