NSI/ COMPLIANCE

• WHO CARRIED OUT THE STUDY ON NSI/ COMPLIANCE?

  Asch
• WHAT DID ASCH CARRY OUT A STUDY ON?

  NSI/ compliance
• WHAT EXPERIMENT DID ASCH DO?

  lines
• PROCEDURE OF ASCH'S EXPERIMENT?

  simple line comparison except confederates were asked to state wrong answers
• FINDINGS OF ASCH'S EXPERIMENT?

  • participants conformed 37% of the time
  • 75% of participants conformed at least once
  • control group only made mistakes 1% of time
• CONCLUSION OF ASCH'S STUDY?

  in an obvious situation individuals still feel influenced as they want to be accepted (NSI leads to complying)

  -> publicly change behaviour but privately do not change thoughts
• WHAT SITUATION WAS ASCH'S STUDY?

  obvious situation