Attitude

• Applying David Gauntlett to Attitude:


  -An LGBTQ community is under-represented in the media, but slowly changing for the better.

  -Sexual diversity is growing and images for diverse sexual identities makes the populations comfortable from these lifestyles.
• How is Pick and Mix relevant to Attitude?


  Parts of identity from what they like, relating to in the magazine such as Fashion and Makeup.
• What company publishes Attitude and what does it own?

  -Company called Northern and Shell.

  -Owning and publishing tabloid, gossip magazines, TV channels, Adult TV channels and magazines.
• Which company bought Attitude?

  Stream publishing from Northern and Shell in 2016, being an independent and small magazine publisher.
• Who owns the company and why does he value the magazine?

  -The company is owned by Darren styles who is gay.

  -Felt that offering niche LGBTQ magazines were important as there were very few out there.
• What was one of the main competitors for Attitude and the magazine?


  -Winq, purchased by stream to absorb competition into their own company.
• Supporting Hesmondhalgh's theory, how do global magazines minimise risk and why are they significant?

  -Seen around the world such as Vietnam, Belgian and the Netherlands.

  -Global editions of the British magazine and website, being a successful format so copied for countries and cultures.
• How is Regulation relevant to Attitude?

  -Offering content to audiences in countries where the print magazine cannot be sold by the law.

  -Hateful comments explain that Attitude doesn't allow users to share the content.

  -Their own ethics and policies to stop causing controversy and offence.
• Examples of Marketing:


  -Attitude Awards = Live event held since 2012 and attended by celebrities.

  -Attitude magazine foundation = In 2018, giving back to the LGBTQ community.
• Curran and Seaton:


  Attitude is about profit and power because it gives consideration back to LGBTQ communities to.