L4 Marketing

• Organizational discipline which focuses on the practical application of marketing techniques inside organizations

  Marketingmanagement
• Calling people on the phone and offering services

  Coldcalling
• Brand loyalty is enforced among existing customers

  Coldcalling
• Through announcements on what is happening to the company and the company’s industry

  Newslettersandarticles
• Another way of marketing

  Searchenginemarketing
• A form of business marketing where entrepreneurs look for retailers to carry products

  Tradeshows
• By placing the products as parts of scripts in movies

  Productplacemententertainment
• Type of product manufactured by a particular company under a particular name

  Brand
• Is a name given by the manufacturer to a product

  Brandname
• Used by a manufacturer to identify its products distinctively from others

  Trademark
• Material used by the manufacturer to wrap or protect goods

  Packaging
• It is a technology of enclosing or protecting products for distribution

  Packaging
• A small piece of something that cobtains information about a product

  Label
• Is a name that has a status of a trademark

  Tradename
• Business name used by companies to perform their businesses under a bane that differs from a registrred name

  Tradename