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Media paper 1
Theory
Audience
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Leaderboard
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Created by
Neve Bussey
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Cards (4)
Cultivation
Who:
Gerbener
Repeated
patterns
Common sense
ideologies
Passive audience
Reception
Who:Hall
Preferred meaning
Negotiated meaning
Oppositional meaning
Participatory
Who:Jenkins
Participatory culture
Fandom
Textual poaching
End of audience
Who:
Shirky
End of audience
Producers
Publish first and
wisdom of crowds