4 DIASS

• Government


  The institutions, the group of people, the processes, and the authority that runs our society according to a set of rules
• Governance


  The exercise of power to guarantee the effective participation of citizens in political decision-making and in economic policy-making, manage, and, allocate resources, and ensure a workable, acceptable, and principled resolution of public disputes
• Responsible and responsive government

  • Provides its citizens with timely, accurate, clear, and complete information about programs, services, and policies
  • Citizens must see the government at work to promote their interests and welfare
• Private Sector


  Businesses and industries run by individuals and companies rather than by the government, aiming to make profit from the services and goods they offer
• Corporate Communication


  Strategies which a company adapts to create, communicate, and maintain its business image among its customers
• Civil Society


  A wide array of organizations, community groups, non-governmental organizations (NGOs), labor unions, indigenous groups, charitable organizations, etc.
• Communities


  • Made up of people in constant communication with each other
  • Able to share and foster not only cultural traditions but also a vision of what is good for the community
• Schools


  • Communication has essential functions of instruction and socialization
  • Communication in school setting takes place to inform, persuade, and mobilize various stakeholders, such as parents, faculty, and students
• Mass Media


  Transmission of messages to large audiences using technology of communication
• Characteristics of Mass Media


  • Mass audience
  • One-way, anonymous relationship to audience
  • Mediated by a mass medium or technology
  • Organized by mass media institutions
• Print Media: Newspaper


  Carrying mainly news stories but also opinions and advertisements
• Newsworthiness


  • Exceptional or out of the ordinary
  • Proximity: The story unfolds close to home, involves person or group to one community
  • Impact: affects a lot of people
  • Prominence: Involves someone famous
  • Conflict: Involves different conflict in the society
  • Human Interest: Involves human condition or appeal to emotion
• Broadcast Media


  • Radio
  • Television
• New Media


  Applied communication technologies that continue to evolve
• Characteristics of New Media

  • Interactivity: Dialogue/interaction between individuals and computer programs
  • Ubiquity & de-locatedness: present whenever there are connectivity
  • Accessible: Allow users to create and receive a message
  • Hypertextuality: connect from one information to another using hyperlink
  • Multimediality: Contains various types of media formats
• Social Media


  Subsets that dominated the mass media
• Classification of Social Media

  • Social Network: FB, Twitter, Tumblr & Instagram
  • Collaborative Project: Wikipedia
  • Content Community: Youtube & TikTok
  • Virtual Game: World of Warcraft
  • Virtual Social: Second Life
  • Technologies: Blogs, Email, Music-Sharing & Crowdsourcing
• Social Science


  Disciplines that study society and examine how people interact and develop culture
• Applied Social Science


  Multidisciplinary approach to the study of different issues in society, providing alternative solutions to diverse societal problems
• Self Development


  • Counseling
  • Professional guidance
  • Psychological or case history
• Life Coaches


  • Address specific personal projects, business successes, general conditions, and transitions in a person's personal life, relationships, or profession
• Career Counseling


  • Needed by people entering the job market, looking for career changes, and those who want to advance within their present careers
• Hypnotherapy


  • Form of complementary therapy that uses the power of positive suggestion to bring about subconscious change to one's thoughts, feelings, and behavior
• Personal Growth


  • Focuses on the evaluation of a client's life, goals, and the different aspects of your life
• Persuasion


  Convincing other people to change their attitudes or behavior regarding an issue through the communication of messages in an atmosphere of free choice
• Arts and Entertainment


  Reflections of a country's culture and society
• News and Information


  Emphasize the need for a balanced, objective, and truthful rendering of the political and other important events as they actually happened
• Organizing, Advocacy, and Mobilization


  • Community organizing and mobilization
  • Information dissemination
  • Research
  • Training
• Community organizing and mobilization


  • Helping to mobilize constituents and build power with their communities
• Information dissemination


  • Providing communities and people the right information on important political, social, and economic issues affecting them
• Research


  • Conducting studies that reflect the needs of the communities
• Training


  • Training sessions that will teach successful strategies and skills for personal and community development
• Education


  Subjects offered in the general education curriculum in the secondary and tertiary levels that applied social scientists can teach
• Socialization


  A social worker helps individuals, families, groups, and communities to improve their individual and collective well-being
• Socialization


  • Child Welfare
  • School Social Worker
  • General Psychiatric Hospital
  • Health and Community Services Center
  • Correctional field
  • Policy analysis, development, and planning
  • Academe and Researches
• Child Welfare


  • Social workers investigate cases of family violence, child abuse, and neglect and take protective action as required
• School Social Worker

  • Help students adjust to the school environment and deal with problems such as aggressive behavior
• General Psychiatric Hospital


  • Serve as mediators between the medical team and the family as well with community resources
• Health and Community Services Center


  • Provide counseling to individuals or families and also provide help to the aged people
• Correctional field


  • Serve as part of the social rehabilitation team of young or adult offenders