Globalisation of sport

• Worldwide media coverage


  Coverage on multiple platforms eg. Paralympics, Olympics, World Cup, Wimbledon
• Movement 


  Freedom of movement of players eg. Spanish footballers to play in English football
• Fixtures 


  International fixtures on a regular basis eg. Europa League, Champions League
• Rule changes 


  NGB’s altered rules to increase media appeal and excitement eg. No offside rule in hockey
• Scheduling 


  Start times are now fixed by media companies to suit the global market eg. 3pm Sat football kick offs for all gone
• Player income


  Increased income eg. Higher wages, prize money
• Player status


  Increased status, global superstars eg. David Beckham
• Audience


  Increased size of audience for mainstream and minority sports eg. TV audiences
• Officiating technology 


  Technology introduces to ensure fair outcomes eg. VAR and Hawkeye
• Commercialisation 


  Sport has became more commercialised eg. Sport related products