TNCs are companies located in 2 or more countries which produce and sell goods or services- 80% of global trade linked to TNCs
how globalisation grows due to TNCs
develop control and supply chains across countries,adding flow of commodities,capital ect
likely to focus FDI on some countries and not others creating uneven spread of globalisation, TNC more likely to invest in country with potential economic advantage eg cheaper labour force or tariff-free trade blocs
what is glocalisation
when a TNC adapts to local markets eg changing productdesign to fit local laws or tastes, making products more appealing to new market
examples of glocalisation
clothing sized differently for different countries eg shorter legs
fast food menus eg mcdonalds change to fit local tastes or religious observances
what is economic liberalisation
having freer trade and welcoming foreign investment, TNCs take advantage of economic liberalisation
offshoring
when a tnc moves branches of the company eg factories to other locations over seas which provide cheaper labour and lower running costs
outsourcing
TNCs can invest in other countries by outsourcing parts of their operations to local companies overseas eg apple employs the component manufacturer foxconn in Shenzhen,china to complete manufacturing of many products