Etech 4.1

• Font style - no more than 3 fonts are used in a design piece
• Serif - title heading and body of the message (times new roman, georgia, garamond)
• Sans serif - clear and direct meaning of text (calibri, arial, impact)
• Slab - large advertising design (rockwell, playbill)
• Decorative - cater to a wide variety of emotions (jokerman, chiller)
• Proximity - how items and information are grouped
• Contrast - to make layouts graphically appealing
• Alignment - it creates order or organization in design. Nothing should look as if it were placed there randomly
• Balance - provides stability and structure to a design; adjusting visual weight
• Symmetrical balance - identical weights are on equal side of a composition
• Asymmetrical balance - design have unequal graphic weight on either side
• Radial balance - design elements swirl out from a central axis
• Repetition - repetition of elements; pleasing to the eyes and can communicate important content
• Space - are that an object occupies
• White space - gives design 'breathing room'
• Positive space - subjects or area of interest
• Negative space - area around the subjects
• Line - points moving in space; can create a sense of movement or direction (smooth, rough, straight, curve, broken, thin, thick)
• Texture - the surface appearance of an object given by the dimensions, form, thickness, arrangement, amount of its basic parts
• Shape - used to create patterns and draw the viewers' attention
• Size - "scale"; the relationship of the area occupied by one shape to that of another
• Color - light redirected off objects used to create curiosity and emotions to the viewers
• Infographic - information graphic
• Infographic - a photographic presentations of data/info that use the different elements of design to make data easily understandable
• Infographic - makes complex message become visually appealing
• Visual message design - can help with the effectiveness of delivery of a message as it leads assistance in presenting ideas clearly