Black Panther (Media A-Level Eduqas)

• parts of film production

  • Pre-production (planning / funding film)
  • Production (making film)
  • Post-production (editing)
• Distribution


  Marketing & getting film to cinemas
• Exhibition/Circulation


  Ways & places of watching film (cinema, digital download, DVD, TV, Subscription)
• Black Panther


  Made by Marvel, Subsidiary of Disney
• conventions of mainstream films

  • mass audience, high budget, high quality, big factors and celebrities, popular franchise, globally advertised
  • Known director, conventional narrative, easy to understand
• Black Panther


  • Produced for profit & designed for masses, expensive, wide release
• Black Panther


  17th film in the MCU
• product context

  • Success, created positive representations of inclusivity in the industry
  • Grossed over $1 billion
  • Nominated for Best Picture at Oscars (First Superhero films to do so)
  • Highest opening weekend for a film in USA
  • Won 3 oscars for costume, soundtrack & production design
• Black Panther released


  February 2018
• Black Panther political party fought police brutality
• superhero genre is dominated by white male characters in 1990s
• Non-white characters are typically sidekicks
• There are few female leads
• Black cinema traditionally consist of social reason
• #Oscarsowhite trending in 2016
• Economic/Political Context

  Obama was president when released - first African-American, created many initiatives to help minority and women groups
• Economic/Political Context

  Trump vowed to reverse these to win support of white voters
• Most tweeted about film ever in march 2018 (35 mil threats)
• Wanted the film release to be a cultural event
• Synergy with


  • Lexus cars
  • Hasbro gaming
• Kendrick Lamar made soncs ‘Black Panther’ and ‘All the Stars’ for the film
• Teaser trailer at NBA game
• Released during black history month
• Crowdfunding initiative so underpriviledged kids caud see film in Cirene
• Chelcome to Wakanda' catwalk show at New York Fashion Week
• Preview of poster & trailers
• Towards a diverse audience
• Trailer was released June 2017 by ABC during NBA Finals, 89 million views in 24 hours. This is digital convergence
• 12a for fantastical violence
• BBFC regulate but council can overturn