ICT FINALS

• Basic Principles of Graphics and Layout


  • Balance - elements are evenly arranged
  • Rhythm - capturing or making repetitive patterns
  • Emphasis - giving focus to some elements
  • Proximity and Unity - elements are placed together
  • Proportion - relative sizes or scales of the elements
  • Variety - the photograph must contain different principles
• Kinds of Camera Shots

  • Long Shot (Wide Shot) - subject's entire body
  • Medium Shot - framed from the knees or waist up from the subject
  • Close-Up - subject's face occupies most of the frame
  • Extreme Close-Up - capture details in subject's face
  • High Angle Shot - camera is raised above the subject
  • Low Angle Shot - camera is closer to the ground
• Image File Formats

  • JPG/JPEG - complex images and photographs that include lots of colors
  • GIF - showcase animation
  • PNG - transparency effect of images
• Adobe Photoshop Basic Tools

  • Move Tool - move a layer/area
  • Lasso Tool - allows you to draw a free-handed choice border around the object you wish to pick out in your image
  • Marquee Tool - you can make a rectangular shaped selection or geometric shapes
  • Crop Tool - tool allows you to choose an area of an image and discard everything outside this area
  • Clone Stamp Tool - you have to copy the same detail and color from one part of a picture to a different space image
  • Type Tool - add text
• Online Platforms


  A group of technologies especially created to support other technologies in the online environment
• Wix Website


  A website creation tool that offers pre-designed templates that allow you to customize a website easily
• Basic Principles and Elements of Web Design

  • Uniqueness
  • Simplicity
  • Consistency
  • Understandability
  • Platform Compatibility
  • Visuality
  • Interactivity
  • Fast-Loading Capability
  • Accessibility
  • Communicativeness
• Uniqueness


  • A website must not appear as a duplicate of another website
• Simplicity


  • Put only what is needed
• Consistency


  • Every page of the website must be uniform
• Understandability


  • Text are readable
• Platform Compatibility


  • A website must easily access and navigated in different platforms and devices
• Visuality


  • Use appropriate color combination
• Interactivity


  • Allows a visitor to interact or engage with the webpage (comments and discussion section)
• Fast-Loading Capability


  • A website must easily load on any device. Use only needed images, preferably optimized, to lessen the loading time of your website
• Accessibility


  • Visitor can easily browse the different parts or pages of your website
• Communicativeness


  • The main objective of a website is to communicate information
• Online collaboration


  A process where a team or group of people work on projects/contents, do review and modification, and share modification to the entire team via an online platform
• Team working on a project

  • Team Manager
  • Editorial Manager
  • Content Curator
  • Content Syndicator
  • Analytics Expert
  • Website Manager
• Team Manager


  Oversees how the entire team operates
• Editorial Manager


  The one who determines who will be the content writers, content producers, and designer
• Content Curator


  Suggests inputs on what content will be included in the project
• Content Syndicator


  Enables the content to be shared to external sites or third-party sites or even social media
• Analytics Expert


  Studies the data and ensure that the content is achieving its objectives
• Website Manager


  Makes the content available to public
• ADVOCACY


  Intentional activity that aims to promote a particular cause to change policy or stop an unjust situation
• DEVELOPMENTAL COMMUNICATION


  A process that is not done alone by the person who initiates it, but by all stakeholders who are proactive and involved
• ICT as a medium of advocacy and developmental communication

  • Facebook: virtual space that allows a democratic exchange of idea that will further the communication and advocacy
  • Twitter: creating a hashtag to facilitate promotion and efficient search and match of the campaign
  • Instagram: accommodates both graphic and video formats
  • YouTube: if you want to reach a large audience by disseminating your moving images with audio advocacy
• Examples of advocacy


  • Environmental Advocacy: Efforts to protect the environment and promote sustainability
  • Social Justice Advocacy: Efforts to address inequalities and injustices in society
  • Animal Welfare Advocacy: Advocating for the humane treatment of animals and promoting animal rights
  • Healthcare Advocacy: Advocating for accessible, affordable, and high-quality healthcare for all
  • Education Advocacy: Advocating for equitable access to education and educational opportunities
  • Human Rights Advocacy: Advocating for the protection and promotion of human rights around the world
  • Criminal Justice Reform Advocacy: Advocating for fair and equitable treatment within the criminal justice system
• Vital principles in advocacy and developmental communication


  • Define your goal: Know the purpose of the advocacy
  • Know your audience: Audiences have different characteristics, you should know them well
  • Craft your message strategically: Be audience centered, clear and simple, and focused
  • Identify the messenger: Choose the right face, because the audience will remember who speaks
  • Identify the delivery method: What social media platform to use?
  • Identify resources and gaps: SWOT Analysis, Strength, Weakness, Opportunity, and Threats
  • Plan the next move: Specific steps and smart goals
  • Evaluate Effectiveness: Based on evaluation, it improves the areas that need attention
• The social power of social media


  The ICT have made a global village, which enable people to communicate
• Benefits of social media


  • Reaches the world inexpensively
  • Engages and brings people together
  • Informs and educates the people of the world
  • Awakens creativity and criticality
  • Creates opportunity to better the lives of people
• Digital Citizenship


  The users of any digital technology, and the norms to a responsible behavior
• Elements of digital citizenship

  • Access: Fair access to internet, and technology
  • Digital Commerce: E-transactions such as banking industry, paying bills online, credit card and etc.
  • Digital Communication: Promotes freedom of speech through democratic exchange of communication
  • Digital Literacy: Being able to use technology in the right situation, and its proper use to improve lives
  • Etiquette: Written and unwritten rules that create harmony and respect, and its Law legal bases of cyber world to ensure privacy and protection
  • Rights and Responsibilities: Defines what is expected from a person using technology, responsible and cautious
  • Health: Pay importance to health and wellness, not just physically and mental
  • Digital Security: Update password and security measures
• l  ADVOCACY- Intentional activity that aims to promote a particular cause to change policy or stop an unjust situation.
• l  DEVELOPMENTAL COMMUNICATION- It is a

  process that is not done alone by the person who initiates it, but by all stakeholders who are proactive and involved.
• 1.      FACEBOOK- virtual space that allows a democratic exchange of idea that will further the communication and advocacy.

  2.      TWITTER- creating a hashtag to facilitate promotion and efficient search and match of the campaign.

  3.      INSTAGRAM-

  accommodates both graphic and video formats.

  4.      YOUTUBE- if you want to reach a large audience by disseminating your moving images with audio advocacy.
• 1.     Environmental Advocacy: This involves efforts to protect the environment and promote sustainability.
• 2.     Social Justice Advocacy: This encompasses efforts to address inequalities and injustices in society.
• 3.     Animal Welfare Advocacy: This involves advocating for the humane treatment of animals and promoting animal rights.