INTERNAL VALIDITY

• WHAT IS THE ISSUE OF INTERNAL VALIDITY IN ASCH'S RESEARCH?

  lack of realism
• WHAT DID THE LACK OF REALISM IN ASCH'S RESEARCH CAUSE?

  led participants to guess the aim of experiment
• WHAT MAY HAVE HAPPENED IF THE PARTICIPANTS WERE GUESSING THE AIM OF THE EXPERIMENT?

  participants were responding to demand characteristics