Focuses on internal mental processes (thinking, language and memory) are important factors that influence our behaviour. Suggest human behaviour works like a computer, inputs to process to output. Therapies attempt to address faulty thinking.
Experiment 1- smashed condition 40.4mph, in contacted condition 31.5mph, overall people bad at judging distances.
Experiment 2 - smashed condition 16/50 said they saw glass, 7/50 in hit condition and 6/50 in no critical question.
Loftus and Palmer evaluation
lab expt, control extraneous variables test re test reliability
quantitative data used
lacks ecological validity
ethnocentric as people from individualist cultures might be less affected by leading questions than collectivist.
Grant - Environmental context dependency
look at environmentalcontextdependent.
opportunity sample, 39 undergraduate students
lab exit, independent measures design
in procedure puts wore headphones then did test
Grant results
children in the matching conditions received the highest marks.
noise background had little effect on recall,
in general the students who studies in the nosy condition performed slightly better overall, therefore background noise does not have detrimental effect on results
environmental context dependency does occur for meaningful material.
Grant Eva
lab expt = control extraneous variable = test re-test reliability
ethical as informed consent
quantitative data
ecological validity (reading article mimics a hw task)
ethnocentric as individualist cultures tend to focus on learning in the classroom.