Role Playing: People take on the role of what they feel are proper for the situation
Cognitive Dissonance
People change their behavior to avoid looking bad, ie → person is against gay rights then becomes gay, he will change attitude to gay rights activist
Asch - conformity
Tendency to go along with the views and actions of others, even if you know they are wrong - line test
Milgram - obedience
People tend to obey authority figures; 60% of participants thought they delivered the max possible level of shock
Social Facilitation
Improved performance in presence of others; easy tasks get easier as hard tasks get harder
Social Loafing
In the presence of others, people tend to do less, partly because they believe others will do it
Deindividualization
Loss of self-awareness and self-restraint, typically in a sense of anomie (mob situation)
Group Polarization
If a group is like-minded, discussion strengthens prevailing options and attitudes
Groupthink
A mode of thinking that occurs when the desire for harmony in a decision-making group overrides realistic appraisal of alternatives
Just-World Phenomenon
Tendency of people to believe that the world is just and people get what they deserve and deserve what they get
Social Traps
Situation in which the confliction parties, by each rationally pursuing their self-interests, become caught in mutually destructive behaviour
In-group
People with whom one shares a common identity with
Out-group
Those perceived as different from themselves
Hindsight Bias
Tendency to believe, after learning an outcome, that we would have predicted it beforehand and may contribute to blaming the victim and forming prejudices against him/her
Prejudice
Unjustifiable attitude towards a group and its members
Mere exposure effect
The mere exposure to a stimulus will increase the liking of it
Altruism
Unselfish regard for the welfare to others
Bystander effect
Tendency for any given bystander to be less likely to give aid if other bystanders are present
Reciprocity Norms
The expectation that we should return help, not harm to those who have helped us
Psychological Perspectives
Biological
Cognitive
Humanistic
Behavioral
Psychoanalytic
Sociocultural
Evolutionary
Developmental
Wilhelm Wundt
Father of psychology
Introspection
Looking inward at one's own mental processes
Structuralism
Analyze sensations, images, and feelings into their most basic elements
William James
The brain and mind are constantly changing
Functionalism
Underlying causes and practical consequences of certain behaviors and mental strategies - "steam of consciousness"
Sigmund Freud
Founder of psychoanalysis
Psychoanalytic Theory
All behavior is meaningful and driven by unconscious forces
Hypothesis
A testable prediction, often induced by a theory, to enable us to accept, reject, or revise the theory (educated guess)
Independent Variable (IV)
A factor, manipulated by the experimenter, and whose effect is studied
Dependent Variable (DV)
A factor that may change in response to the IV
Theory
An explanation that integrates principles, organizes, and predicts behavior or events
Operational definition
A clear statement of what one is looking for in an experiment
Validity
It measures what you want it to be measured
Reliability
It is replicable and is consistent
Sampling
The process by which participants are selected
Population
The amount of participants that can be selected for the sample
Random sample
Everyone has an equal chance of being selected for the experiment because the participants are chosen at random