Lesson 10 - TEXT INFORMATION AND MEDIA

• Text - a simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Types of text - hypertext, plaintext or unformatted text, and formatted text
• hypertext - serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
• plaintext or unformatted text - fixed sized characters having essentially the same type of appearance
• formatted text - appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc)
• hypertext - this is a example of a hypertext: This Go to Page 1 (Go to page 1 is underlined) is a hypertext that will bring you to the first slide in this presentation.
• typeface - also called font, font type, or type
• typeface - refers to the representation or style of a text in the digital format
• typeface - usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
• Types of typefaces - serif, sans serif, slab serif, script, and decorative
• serif - connotes formality and readability in large amount of texts
• serif - usually used for the body text of books, newspapers, magazines and research publication
• serif - give a classic or elegant look when used for title or heading
• serif - example of it are Times New Roman, Garamond, Baskerville
• Sans Serif - brings a clean or minimalist look to the text
• sans serif - used for clear and direct meaning of text such as road signage, buliding directory or nutrition facts in food packages
• sans serif - give a modern look and is used primarily in webpage design
• sans serif - ex. arial, helvetica, tahoma, verdana, and calibri
• slab serif - carries a solid or heavy look to text
• slab serif - can be used for large advertising sign on billboards
• slab serif - ex. Rockwell , Playbill
• Script - draws much attention to itself because of its brush-like strokes
• script - must be used sparingly and not to be used in large body text
• script - usually used in wedding invitation cards or other formal events
• script - ex. edwardian, vladimir, kunstler fonts
• decorative - caters to a wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboys, circus, holidays, summer, kiddle, etc)
• common file formats - TXT (text), DOC (document), RTF (Rich Text Format), PDF (Portable Document Format), PS (Post Script)
• TXT (Text) - unformatted text document by an editor as notepad on windows platform
• DOC (document) - a native format for storing documents created by MS Word package. contain a rich set of formatting capabilities
• RTF (Rich Text Format) - cross platform document exchange; default format for Mac OS X's default editor TextEDit
• PDF (Portable document format) - developed by adobe systems for cross platform exchange of documents, supports image and graphics
• PS (Post Script) - a page description language used mainly for desktop publishing
• Design principle and elements - emphasis, appropriateness, proximity, alignment, organization , repetition, and contrast
• emphasis - emphasis or value given to a part of the text based content
• appropriateness - how fitting or suitable the text is used for a specific audience, purpose or event
• proximity - how near or how far the text elements from each other. when two things are closely related, bring them close together
• alignment - how the text is positioned in the page. left, center, right, or justified
• organization - conscious effort to organize the different text elements
• organization - ensures that while some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page
• repetition - consistency of the elements. unity of the entire design. repeating some typefaces within the page