QUALITATIVE RESEARCH METHODS

• Qualitative research methods


  Based on the non-quantifiable elements like the feeling or emotion of the researcher
• Qualitative research method


  • Open-ended questionnaire
• Experimental method


  A scientific approach to research, where one or more independent variables are manipulated and applied to one or more dependent variables to measure their effect on the latter
• Survey


  A research method used for collecting data from a predefined group of respondents to gain information and insights into various topics of interest
• Interview


  A data collection strategy in which participants are asked to talk about the area under consideration
• Steps for an effective interview


  1. Prepare an interview schedule

  2. Select subjects/key respondents

  3. Conduct the interview

  4. Analyze and interpret data collected from the interview
• Observation


  1. Determine what needs to be observed

  2. Select participants

  3. Conduct the observation (venue, duration. recording materials, take photographs)

  4. Compile data collected

  5. Analyze and interpret data collected
• Observation


  A method under which data from the field is collected with the help of observation by the observer or by personally going to the field
• Questionnaire


  A predefined set of questions, assembled in a predetermined order. It is handy when the researcher is trying to collect information from large numbers of people.
• Steps For An Effective Questionnaire


  1. Prepare questions (Formulate & choose types of questions, order them, write instructions, make copies)

  2. Select your respondents (Random/Selected)

  3. Administer the questionnaire(date, venue, time)

  4. Tabulate data collected

  5. Analyze and interpret data collected