Social influence -my notes

• What is social influence ?

  when our thoughts, beliefs, are influenced by the people around us
• What is conformity?


  Tendency to adjust one’s thoughts, beliefs and behaviours to match those of a larger groups or social norms
• What are the 3 types of conformity ?

  1. Compliance
  2. identification
  3. internalisation
• What is compliance ?

  • going along with others in public
  • not privately changeing opinions/ beliefs / behaviours
  • superficial and temporary change
• What is identification ?

  • moderate type of conformity
  • sometimes conform to the opinions/ behaviour of the group because there is something about the group we value
  • identify with group as want to be a part of it
  • publicly change but not privately
• What is internalisation ?

  • deepest level of conformity
  • person genuinely accepts the groups norms
  • permanent change as attitudes are internalised