BUSINESS ENGLISH

• Communication


  Act of conveying meanings from one to another through signs, symbols, and rules
• Communication


  Involves one sender, a message, and a recipient
• Communication


  Derived from the Latin word "communis" = to share
• Communication


  Exchange of thoughts, messages, or information by speech, visuals, signals writing, or behavior
• Communication


  Transmission of an idea or feeling so that the sender and the receiver share the same understanding
• Communication model
• Business communication


  Sharing of information between people within an organization
• Business communication


  Performed for the commercial benefit of the organization
• Types of communication

  • Non-verbal communication
  • Verbal communication
  • Visual communication
• Non-verbal communication


  Message is conveyed without the use of words
• Non-verbal communication


  • Required non-verbal cues such as facial expressions, eye contact, posture, voice, sign/ body language, volume, pitch, voice modulation, etc.
• Verbal communication


  Language is used as a vehicle of communication
• Verbal communication


  • Oral communication
  • Written communication
• Oral communication

  Face-to-face: involves direct interaction between individuals who are physically present in the same location
• Oral communication

  Distance interaction: communication between individuals who are not physically present in the same location, facilitated by technology and mediated channels
• Written communication


  The sender uses the written mode to transmit their messages
• Written communication


  • Reports, emails, etc.
• Visual communication


  Takes place through visual aids (color, illustration, graphic design, drawing, typography, signs, etc)
• Corporate communication


  Set of activities in managing all internal and external communication
• Corporate communication


  Creating a favorable point of view among stakeholders where the company depends on
• Examples of corporate communication

  • Internal communication
  • Customer services
  • Technical knowledge
  • Communicating ideas
  • Efficiency and productivity
• Selling situation


  Main requirement, fit it to the organization's setting, audience actions, importance to the organization, impact on the organization's results
• Analysis of the audience


  Know about the profile of the audience to determine what to say and avoid, along with the tone to be used
• Finding the goal


  Make the purpose evident, state your objective in a single and brief sentence
• Picking up the right content


  Content must depend on the goal, use conversational style in presentations as it is the most effective and indulges in short, simple, and friendly communication with a warm tone
• Organizing the presentation


  • Introduction: a brief embodiment of content with a preview
  • Main body: relevant information about the content
  • Conclusion: reinforce and recap the main points
• 4 E's for an effective speech

  • Energy: intensity to win the audience
  • Eye Contact: The audience should get the impression that you're being interactive
  • Enthusiasm: Reflect your passion and fervor toward the subject
  • Examples: In order to illustrate what you want to point out
• Interview


  Exchange of information between applicant and employer, objective is to obtain an interview, offer your skills, introduce yourself, why you should be hired
• Panel discussion


  A Few persons (panel) discuss in front of an audience, the audience also participates and gives important queries for the panelists to answer and clarify, reproduce features of a small group for the benefit of a larger group
• Members of a panel discussion

  • Instructor: plans where, when, how the discussion is organized and prepares the schedule
  • Moderator: Keeps discussion on theme and encourages interaction, summarizes and highlights points, sits in the middle
  • Panelists: 4-10 panelists in a semi-circle shape and must have mastery of the subject matter
  • Audience: Allowed to question, present their POV, moderators can answer them
• Types of panel discussion

  • Public PD: organized for common problems to determine social values
  • Educational PD: Educational institutions to provide factual and conceptual knowledge of theories and principles
• Structured panel discussion formats

  • Mainstage style: Hard-hitting, short-duration w/ panelists and keynoter, No audience question and answer session
  • Q&A style: Short introduction of topic and panelists with moderator, After curated questions, an audience Q&A is commenced
  • Initial remarks style: Short introduction of the topic with each panelist introducing and perspectives, Questions from moderator then Q&A with audience
  • Presentation style: Short introduction of the topic and panelists' views, Followed by audience Q&A
• Round table meeting/discussion


  Academic discussion, Participants agree on a specific topic, Each person has an equal right to participate, illustrated by the idea of a circular layout
• Purpose of round table meeting/discussion

  Clarify and create a space for differing opinions, ask with open-mindedness, "how" and "why"
• Seminar


  Instructional technique that generates a situation for a group to have guided interaction on a theme presented by one or more members
• Roles in a seminar

  • Organizer: Plans and prepares the whole program, theme, and participants
  • President/ Chairman: Directs the whole program and keeps discussion on theme
  • Participants: well-acquainted with theme, appreciate performance of speaker, ask and seek clarification
• Lecture


  Oldest method of teaching, Explanation of topic to students, Based on the philosophy of idealism, teacher clarifies the content matter through gestures, simple devices, various tones, changes in position, and expressions
• Conference


  Consulting and discussion to share knowledge, experience, thoughts, feelings, and opinions, Consists of a group of people who have common objectives and discuss their collective problems, Innovative ideas are thrown into the light and exchanged among experts, Diverse views among representatives of various organizations
• Roles in a conference

  • Leader: guides the discussion to arrive at a useful conclusion
  • Conferees: limited to a reasonable extent, capable of valuable contribution
  • Conference Hall Facilities: Adequate and kept in order
  • Topics and Purpose: clarified
• Visual communication


  Third method of communication which takes place through the help of visual aids