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PR
LESSON 2
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Nicolette Santos
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Cards (14)
Data Collection
Methods
Observation
Interview
Questionnaire
Observation
Communicates, interacts, and watches the subject
Records activities of a person
Types
of Observation
Participant
/
Unstructured
Non-Participant
Participant
/
Unstructured
Observation
You are
involved
in the group
you are observing
Non
-Participant Observation
Purely
observing
, watching
without
interacting
Interview
Researcher
verbally
asks the subject,
naturalistic
manner
Types
of Interview
Structured
Unstructured
Semi-Structured
Structured Interview
Has
predetermined
questions
and
suggested
answers
Unstructured
Interview
No
predetermined
questions
and
no
suggested
answers
Semi
-Structured Interview
Has
predetermined
questions
and
no
suggested
answers
Approaches
Individual
Group
Mediated
Individual Approach
One on one
,
time consuming
Group
Approach
Can cause
bias
as respondents may influence each other
Questionnaire
List of
predetermined questions