unit 8 lesson 1, 2, 3 4

• informal language - used in personal texts ment for family, friends, and colleagues
• formal language - used in academic, business, and official texts
• familiar language - words that you are used to
• direct language - straight to the point
• simple language - it is similar language, as it makes use of words that are common place and easy to understand
• familiar language vs. obscure language - when readers easily recognize and understand because they use it on a regular basis
• direct language vs. indirect language - (direct) used when you want to express something clearly. (indirect) often sacrifices clearly
• simple language vs. complex language - (simple) easier to understand (complex) difficult
• unbiased language or bias-free language - a responsible communicator has to be sensitive enough to avoid offensive remarks towards an individual
• age, race and ethnicity, disability - unbiased
• tips to ensure the use of unbiased language

  1. use names or labels that individuals or groups choose for themselves
  2. do not mention group membership unnecessarily
  3. be aware of words
• gender neutral language - a genetic term covering the use of non-sexist language, inclusive language or gender fair language
• this can be avoided by doing the following

  1. drop the pronoun that signifies gender and restructure the statement
  2. change the plural construction
  3. replace the masculine of feminine pronoun with (one) or (you)