Demand is created by consumers and Supply is provided by entrepreneurs.
Various ways of looking at the market:
Demand-supply gap analysis
Import-Export movement
Forward-backward industry linkages
The bigger Market
Import-exportmovement - a number of products that are being supplied by entrepreneurs outside your locality or even outside your country, that you can actually source from within.
DTI - Department of trade and industry
Viability - products or service should be realistic, satisfy both ourselves as the entrepreneur and our customers.
Profitability - the opportunity of gainful money -making
Market Assessment - it studies whether market conditions are ripe for your product and service. It looks at your target market.
Production Assessment - the creation and provision of your product and service.
Organizational Assessment - it studies your ability to manage your people handling key positions. It involves the policies, recruitment, training.
Financial Assessment - explains your current financial position using financial analysis tools such as Financial statements.
4Ms of production or operation:
Manpower
Method
Machines
Materials
Manpower - the people who will help you move things in order. “employees”
types of workers:
direct workers
indirect workers
direct workers - whose primary jobs and functions are directly related to the production and operation of a business. Ex. service crew, barbers, carpenters
indirect workers - not directly related to the production of a business. Ex. janitors, security guards, managers
Method - the process that will be involved in the manufacture of your products in the business. ex. baking, cutting