Not and will not be used for a business that is illegal, offensive, scandalous or contrary to propriety
Not the same or nearly the same as an existing registered business, company, partnership, corporation, cooperative; nor infringing on any trademark, service mark, and trade name
Not composed of generic or geographic words
Not a name which by law or regulation cannot be appropriated
Not used to designate or distinguish, or to suggest a quality of any class of goods, articles, merchants, or service
Not used by the government in its non-proprietary functions
Not a name or abbreviation of any nation, inter-governmental or international organization
Not deceptive, misleading, or one that misrepresents the nature of the business