Conformity: types and explanations:

• Kelman (1958) three types of conformity

  Three types

  1. compliance - when they agree externally not internally
  2. identification- when behaviour and beliefs change only with the group
  3. internalisation- when beliefs and behaviour genuinely changes
• explanations and types of conformity

  informative- when we are unsure we tend to look at the majority to be right

  Jenness (1932) asked pp alone first then in a group then alone again to guess the amount of beans in a jar. This task was ambiguous meaning there was no correct answer.

  results: pp moved closer to the group answer when asked for the second time (women comformed more)

  normative- when we want to fit in and not look different we agree with the majority in order for us to be acepted