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• Alignment

  How the text is positioned on the page. This can be left, right, center or justified.
• Organization

  A conscious effort to organize the different text elements on a page.
• Repetition

  Consistency of elements and the unity of the entire design.
• Contrast

  Creates visual interest to text elements. Contrast is achieved when two elements are different from each other.
• Text media

  Refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen. It is available in different sources whether formal or informal.
• Formal text-based

  • Created and distributed by established institutions and go through a rigorous process of editing or evaluation.
• Informal text-based

  • Come from personal opinions or views on different issues.
• Text media

  • Newspapers
  • Flyers
  • Books
  • Magazines
  • Tarpaulins
  • Advertisements
  • Television
  • Banners
  • Websites
  • Posters
• Emphasis

  Refers to the importance or value given to a part of the text-based content.
• Appropriateness

  Refers to how fitting or suitable the text is used for a specific audience, purpose, or event.
• Proximity

  Refers to how near or how far are the text elements from each other.
• Typeface

  The representation or style of a text in the digital format.
• Typeface

  • sans serif
  • slab serif
  • serif
  • script
  • decorative
• A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters. When fonts are installed in the computer, they usually come in file formats such as True Type Font
• In the absence of images or drawings, the text is the easiest way of communicating to your audience. The use of various font types can express different emotions or meanings.