•Services that are provided via the internet (booking platforms, online marketplaces, food ordering platforms) → utilise existing like UberEats or develop own such as booking platform
Efficiency: remove need for employees to perform certain tasks, efficient labour resource use
Effectiveness: improve customer convenience, increase levels of customer service, sales, ms
+increased job satisfaction when tedious tasks are taken care of
-techincal difficulties, disrupt operations
-if fully online, deter customers without tech skills