Global Media Cultures

• Media, which is defined as a means of conveying something, such as a channel of communication, can build connections and influence societies and it can contribute to the strengthening of

  globalization.
• They claimed that globalization could not occur without media.

  Lule
• Human speech is the oldest and the most enduring communication media.


  Oral Communication
• It allowed the passing knowledge from one generation to the next, and from one place to another.

  Oral Communication
• Created and allowed humans to communicate and share knowledge and ideas.

  Script
• In 3,000 BCE, symbols were carved into these to keep account of trade.

  clay tablets
• This started the information revolution and transformed markets, businesses, nations, schools, churches, governments, armies, and more.

  Printing Press
• This made reading materials cheaply made and easily circulated.

  Printing Press
• According to Einstein, the printing press changed the nature of knowledge.
• This form of media uses electromagnetic energy (electricity).

  Electronic Media
• He created Morse Code.

  Samuel F.B. Morse
• By 1866, a transatlantic cable was laid between US and Europe, and the telegraph became a truly global medium.
• Alexander Graham Bell invented the telephone in 1876.
• He created cellular phones in 1973.

  Martin Cooper
• Electronic media that rely on digital codes, the long arcane combinations of 0s and 1s that represent information.

  Digital Media
• Cosmopolitanism is now a feature of modern life.
• The idea that all human beings are members of a single community.

  Cosmopolitanism
• Media has contributed to the growth of economic globalization.
• News has become softer, lighter, and less challenging.

  Mass production of ignorance
• IFJ


  International Federation of Journalists
• The emergence of global media oligopoly that focuses not on

  spreading cultural values but on gaining profit.

  Media and Economic Globalization
• Officials around the world are extremely successful at influencing and molding the news so that it builds support for their

  domestic and foreign policies (Lule, 2014).

  Media and Political Globalization
• Cultures are different, strong, and resilient. Cultures are destined to clash as globalization continually brings them together.

  Cultural Differentialism
• Growing sameness of cultures.

  Cultural Convergence
• Globalization will bring about an increasing blending or mixture of cultures.

  Cultural Hybridity