Unstructured (questionsdepend on the answer of the respondent)
Semi-structured (fixed and unwritten questions)
Case Studies
Detailedinvestigations about a singleperson or a smallgroup. The maximum amount of qualitative and quantitative data is gathered.
Observation types
Naturalistic observation
Controlled Observation
Observation methods
Unstructured
Structured
Correlation
A statisticalrelationship that suggests the probability of a truerelationship between the IV and DV of the study. A correlationalrelationship is notnecessarily a causalrelationship.
Hypothesis types
Non-directional hypotheses
Directional hypotheses
Null hypotheses
Operationalisation
Defining variables to accurately manipulate, measure, quantify, and replicate
Pilot studies
Conducted to analyse the technical and financialrisks and to assess the feasibility of the study. Any plausibleconfoundingvariables are found and controlled to ensure it doesnotaffect the realtrial.
Standardised procedures
Important to ensure that all participants undergo the sameprocedure. This helps to increasereliability and replicability.
Sampling methods
Opportunity sampling
Volunteer (self-selecting) sampling
Random sampling
Data types
Quantitative Data
Qualitative Data
Measure of central tendency
A mathematical way to find the average score from a data set using the mode, median, and mean
Measure of spread
A mathematical way to describe the variationwithin a dataset
Standard Deviation
The average difference between each score in the dataset and the mean
Graphs
Bar charts
Histograms
Scatter graphs
Normal distribution curves
Ethical considerations for human participants
Informed consent
Protection (physical and physiological)
Right to withdraw
Deception
Confidentiality
Privacy
Debriefing
Ethical considerations for animal research
Replacement
Species and strain
The number of animals
Pain and distress
Housing
Rewards, deprivation, and aversive stimuli
Anaesthesia, analgesia, and euthanasia
Reliability
The consistency of the outcome
Validity
The extent to which the study measures what is intended to study
Ecological Validity
The extent to which the results of the study represent real-life behaviour
Generalisability
The extent to which the results represent the behaviour of the target population
Test-retest
A way to measure the consistency of a test. The test is used twice and if the scores on both tests are similar, then it has good reliability.
Demand Characteristics
When participants change their behaviour as they derivecues on what is expected of them
Inter-rater reliability
The extent to which similar conclusions are produced by two researchers interpreting the samequalitative responses
Inter-observer reliability
The extent to which similarobservations are produced by two researchers observing the same event