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psychology a level
Social influence -my notes
Ash’s study
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Created by
Francesca Benham
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Cards (4)
What was asch’s aim ?
To see if people would
conform
even when the answer was
obvious
What was the procedure ?
123
American male undergrads
each tested individually amongst
6-8
confederates
sat last but
1
took part in
18
trials wrong answer given on
12
shown
2
white cards
one had a black line other had
3
comparison lines
asked which line matches
confederates gave correct answer on first few then gave wrong
all confederates gave a
unanimous
answer
What
were asch’s findings ?
gave wrong answer 36.8 % of time
25% not at all
75% at least once
Evaluation
of study ?
sample
ethical
control
/
standerdised
procedure
demand characteristics
investigator bias
ecological validity
application
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