Cards (4)

    • What was asch’s aim ?
      To see if people would conform even when the answer was obvious
    • What was the procedure ?
      • 123 American male undergrads
      • each tested individually amongst 6-8 confederates
      • sat last but 1
      • took part in 18 trials wrong answer given on 12
      • shown 2 white cards
      • one had a black line other had 3 comparison lines
      • asked which line matches
      • confederates gave correct answer on first few then gave wrong
      • all confederates gave a unanimous answer
    • What were asch’s findings ?
      • gave wrong answer 36.8 % of time
      • 25% not at all
      • 75% at least once
    • Evaluation of study ?
      • sample
      • ethical
      • control/standerdised procedure
      • demand characteristics
      • investigator bias
      • ecological validity
      • application
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