PI&A : WARDROBE

• first impression factor

  • economic level
  • educational level
  • social level
  • level of sophistication
  • family background
  • successfulness
  • moral character
• 3 steps in ASSEMBLING WARDROBE :

  1. clean up your closet
  2. know your figure
  3. shop wisely and well
• 5 shopping traps to avoid

  1. think twice before shopping with a friend
  2. a friends taste/aims may be different from yours
  3. a friend may choose clothes which they choose for themselves, not for you
  4. avoid shopping out of loneliness
  5. dont shop for bargains
• Colors - 1st step in decorating yourself
• primary colors

  • red
  • blue
  • yellow
• seconday colors

  • green
  • violet
  • orange
• tertiary colors

  • blue-violet, red-violet
  • red-orange, yellow-green
  • orange-yellow, blue-green
• 4 types of color combination:

  • monochromatic - same color different shade
  • complementary - 2 colors, opposite to each other
  • analogous - 2 colors adjacent to each other
  • triadic - 4 colors form an EQUIDISTANT TRIANGLE
• Best colors :

  beige - color of your skin

  brown - hair color

  gray - hair color, avoid muddy dull

  whites/ offwhites - not bright or whiter than teeth

  red - natural blood color, flush/blush,  palms, inside lower lip

  blue - eye color, if its not then its not complementary

  green - eye color, clear tone, closest to jade

  yellow - yellow in their eye , not too bright in your coloring

  black - black hair

  navy - nautical blue, bright navy, royal navy
• best green - clear tone, closest to jade or emerald green
• lemon-yellow / mustard-gold - hardest to use
• brown-black / blue-black - black's best shades
• Red

  • fire , bond
  • found in national flags
  • accent color > make decision
  • PROMOTING ENERGY, SPORTS, PHYSICAL ACTIVITIES
• Red meaning

  • energy
  • war
  • power
  • love
  • passion
  • desire
• RED SHADES:

  1. light red - joy, sexuality, passion, sensitivity, love
  2. dark red - rage, anger, leadership, vigor power
  3. pink - romance, love, friendship, feminine
  4. brown - stability, masculinity
  5. reddish brown - harvest , falls
• Orange

  • red energy , yellow happiness
  • sensation of HEAT
  • increases oxygen supply to the brain
  • color of FALL/HARVEST
• Orange

  • symbolic of strength , endurance
  • promoting food/toys
  • healthy food, stimulates appetite
• Orange shades

  1. dark orange - distrust, deceit
  2. red orange - desire, pleasure, sexual desire, aggression
  3. gold - prestige feeling, wisdom wealth, illumination
• orange meaning

  • enthusiasm
  • fascination
  • happiness
  • determination
  • attraction
  • success
• yellow

  • sunshine
  • warming effect
  • cheerfulness stimulates mental activity, generates muscle energy
• yellow

  • disturbing effect
  • used as WARNING
  • cautious, decay, sickness, jealousy
• yellow - men perceived it as CHILDISH
• yellow meaning

  • joy
  • happiness
  • intellect
  • energy
• yellow shade

  1. light yellow - intellect, freshness, joy
• Green

  • nature
  • strong emotional correspondence with safety
  • opposed to red SAFETY
  • great healing process , improves vision
  • SYMBOLIC : Stability, Endurance
• Heraldry - growth, hope

  greenhorn - novice
• Green shades

  1. dark green - money, ambition, jealousy
  2. yellow green - sickness, cowardice
  3. aqua - emotional healing / protection
  4. olive green - color of peace
• Green meaning

  • growth
  • harmony
  • fertility
  • freshness
• blue

  • sky & sea
  • beneficial to MIND & BODY
  • slows metabolism, calming effect
  • masculine color
• Blue

  • SYMBOLIC: tranquility/ calmness , piety/sincerity, cleanliness
  • YELLOW/RED can create impact
• blue shades

  1. light blue - softness, health, healing, understanding
  2. dark blue - knowledge, power, seriousness
• blue meaning

  • depth
  • stability
  • trust
  • loyalty
  • wisdom
  • confidence
  • heaven
• purple

  • blue stability, red energy
  • ROYAL
  • wealth, extravagance
  • 75% pre adolescent children
• purple

  • very RARE nature color
  • artificial
• purple meaning

  • power
  • luxury
  • ambition
  • nobility
  • wisdom
  • dignity
  • independence
• purple shades

  1. light purple - nostalgic feeling, romantic
  2. dark purple - gloom, sad feelings, frustration
• 4 steps in INVESTING WARDROBES

  1. know yourself
  2. know your resources
  3. know your body
  4. know about the cost per wear
• 3 factors AFFECTING CHOICE OF COLORS

  • hair, eye,skin color
  • personality
  • occasion
• Kayumanggi

  • filipino skin color
• personality  - important factor in choosing colors