1. Determine product specification and possible sales volume
2. Decide on a Target Selling Price at which the product can be successfully sold
3. Estimate Target Profit
4. Calculate Target Cost: Target Selling Price - Target Profit
5. Based on product specification and costs level, determine the estimated Production Cost
6. Calculate Target Cost Gap: Estimated Production Cost - Target Cost
7. Make efforts to reduce the Target Cost Gap, before production commences